The Personal Brand Audit is a one-time, intensive review of your existing online presence — conducted by Erin Bailey, CEO of Momentum — resulting in a single, personalized report you can act on immediately.

This isn't a generic checklist or an AI-generated scorecard. It's a strategic read of your current brand, benchmarked against where you're trying to go, with a clear plan for how to close the gap.

What's Included in Your Report

1. Where You Are Now

An honest assessment of your current personal brand — positioning, consistency, visual identity, and messaging — measured against your stated goals.

2. Where You Should Be Headed

A clear point of view on the direction your brand should take next, based on your industry, goals, and existing content.

3. Your Audience, Defined

Clarity on exactly who you should be talking to — not just demographics, but what they need to hear from you and why they'd follow you over anyone else.

4. Platform Recommendations

Which platforms deserve your energy right now, and which ones are costing you time without paying off.

5. Posting Cadence

A realistic, specific recommendation for how often to post on each platform to build momentum without burning out.

6. A 1-Week Sample Content Calendar

A real, built-out example calendar showing what your content could look like — themes, formats, and content ideas mapped day by day — so you can see the strategy in action, not just in theory.

7. Next Steps

A prioritized list of what to tackle first, so the report turns into momentum instead of sitting in a folder.

Who This Is For

This audit is built for people who already have something — a following, a business, a title — but haven't stepped back to ask whether their online presence matches where they're headed next:

• Entrepreneurs building a personal brand alongside their business

• Creators with an existing audience who want sharper direction

• Athletes looking to take their career to the next level

• Corporate professionals & executives with a public presence who want it to work harder for them

If you're starting completely from zero, this audit still works — it just gives you a strategic head start instead of a correction.

How It Works

1. Submit your profiles. Share the platforms and content you want reviewed.

2. We do the work. Your presence is reviewed and benchmarked against your goals.

3. You get your report. A complete, personalized audit delivered directly to you — ready to act on.

Why a Brand Audit (vs. Just Posting More)

More content isn't the fix if the strategy underneath it is off. A brand audit gives you an outside, expert perspective on the parts you can't easily see from the inside — how you're actually coming across, whether your content matches your goals, and where the gaps are costing you reach, trust, or opportunities.

Stop Guessing. Get Clarity.

Your next 90 days of content shouldn't be a guessing game. Get a professional read on your personal brand — and a clear plan for what's next.